About Us
LookUP was built for a generation that is stuck in heads-down mode and business-as-usual.
We believe the power of story enables our clients to LookUP and ultimately, grow.
We use a proven, proprietary StoryTelling approach, informed by working with some of the best StoryTellers across the worlds of entertainment, politics and business.
LookUP is led by two seasoned StoryTellers and consultants with almost 50 years of experience using story to drive growth with their clients:
Caroline has worked in strategic and leadership roles for 22+ years, across client, agency and media owner. She specialises in harnessing the power of story in luxury, fashion, beauty and lifestyle industries, particularly focused on creativity, innovation and cultural relevance. Caroline is a podcaster, speaker and writer when she’s not helping clients craft stories of their own.
Caroline Keylock
Matthew has worked for 22+ years as a strategist and business leader, and has been a key advisor to some of the world’s biggest businesses, fastest-growing start-ups and most impactful non-profits. He specialises in the power of story to drive organisational clarity, and support complex change processes. Matthew is also a mentor, writer, and a musician.
Matthew Hook
